Last year's position : Not Placed

Author and activist Naomi Klein has been working for the anti-globalisation, anti-corporate movement for some years but shot to fame with her first book, No Logo, examining the politics of big business, among other things.

The book provided a rallying call for those disenchanted with huge brands and, although Klein has no specific beef with the world of technology as such (despite her open criticism of Microsoft), her stance against the big corporations has struck a cord with - and mobilised - previously apolitical youth which is sure to have repercussions for the industry at large.