Last year's position : Not Placed

Believe it or not, this Schumacher also races cars, though it is for his progress in semiconductors - and in particular deals that could affect the future of 3G - that he has been voted in. In September, Infineon inked an agreement with China's SMIC for a Shanghai fab that, ultimately, may allow cheaper 3G devices.

Cheap and cheerful handsets will "piss off Motorola and Nokia", according to one panellist, referring to those who want every 3G phone to be fully loaded - and expensive. That's certainly agenda setting.